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Published on October 28th, 2014 | by StandUpTalk0
Amazon Acquires Rooftop Comedy
Amazon.com is buying online comedy service Rooftop Media, a small deal that underscores the Internet retailer’s broader ambition of becoming a media and entertainment powerhouse.
Amazon is persisting in buying content to round out its service, with designs to take on Netflix and other online digital media services.
Audible, the audiobooks service owned by Amazon is picking up the 10-person company for an undisclosed sum. Audible founder and Chief Executive Donald Katz said in a statement on Monday the company had been attracted by Rooftop’s content as well as its pool of comic talent.
Rooftop records comedians at clubs across the country and licenses the digital rights to thousands of hours of comedy, which is broadcast either live or later on demand. It also works with streaming services such as Sirius XM, Spotify and Pandora.
Its content now becomes part of Audible, itself a fast-growing seller of online audiobooks, and vastly increases Rooftop’s audience, said Rooftop Chief Executive Officer Will Rogers.